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DrupalSN.com - Drupal Social Network

Drupal - Tue, 08/26/2008 - 14:11


DrupalSN.com (Drupal Social Network) is a Social Network website about Drupal and built with Drupal. It is engineered from the ground up by thomjjames with a tiny bit of help from BioALIEN in getting this write up polished and published on the Drupal front page.

What is it?

DrupalSN is essentially a Drupal showcase both in terms of the site itself and also as a place where Drupal developers and designers can showcase their Drupal projects all in one place. I hope Drupal developers and designers will use the site as a way to gain exposure to complement their portfolio.

It's also meant to be a fun place where people can interact and see how Drupal can effectively be used for a social network. I hope the site can compliment Drupal.org and Groups.Drupal.org in a fun and different way but ultimately the goal is to promote Drupal!

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Categories: Digital Technology

permissionTV and Flash video players: buy or build?

Hawthorne Blog - Mon, 08/25/2008 - 16:56

I had a chance to talk to some people at permissionTV. They have some really nice services and software. In particular I was very interested in their PDK, Permission TV Platform Development Kit. It made me think of think specifically of the pros/cons between paying to license something like this or building on an open source project like JV FLV Media Player.

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Categories: Advertising

ClickOnce with Visual Studio 2008

MSDN Developer News - Sun, 08/24/2008 - 22:00
Want to find out how ClickOnce can make your life easier? This presentation will show you the tools you need.
Categories: Digital Technology

Get Information About Windows Vista SP1

MSDN Developer News - Sun, 08/24/2008 - 22:00
Read this helpful information before you download Windows Vista Service Pack 1 (SP1).
Categories: Digital Technology

Springboard Series Part 1: Windows Server 2008

MSDN Developer News - Sun, 08/24/2008 - 22:00
Watch this series designed to provide details about more critical Server Roles found in Windows Server 2008. This week in part 1 of the series, we begin with Active Directory Domain Services.
Categories: Digital Technology

Drupal in Libraries

Drupal - Sun, 08/24/2008 - 09:50

"Drupal in Libraries" is the subject of the May / June edition of Library Technology Reports. (http://www.techsource.ala.org/ltr/drupal-in-libraries.html) Authors Andy Austin (aaustin) and Chris Harris (cgharris) present an overview of Drupal for the library audience hoping to show why and how libraries can get started using Drupal.

Library Technology Reports is published by ALA Techsource, a unit of the publishing department of the American Library Association. The ALA Techsource website also runs on Drupal.


Click To Play

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Categories: Digital Technology

Local Advertising: Lessons for All Video Advertisers

Hawthorne Videoactive Report - Fri, 08/22/2008 - 16:23
Summary:

If history is any guide, local search offers some very important lessons that can be applied to all forms of video advertising — from brand to direct response campaigns.

Categories: Advertising

Pre-Roll Video Advertising Gets a Boost from 3 Research Studies

Hawthorne Videoactive Report - Fri, 08/22/2008 - 16:21
Summary:

Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache and Tremor Media and by Jupiter Research, which focused on the European market. Taken together, they are an encouraging sign for the many broadband video providers who have chosen ad-supported over paid as their business model of choice.

Categories: Advertising

Intel, Yahoo! TV Dreams

Hawthorne Videoactive Report - Fri, 08/22/2008 - 16:20
Summary:

Yahoo! and Intel said Wednesday they hope to solve the problem of how to bring the Internet to your television by serving up bite-sized snippets--dubbed widgets--rather than the whole Internet.

Categories: Advertising

New Akamai-KickApps Partnership Stakes Out Advantages in Video Management/Publishing

Hawthorne Videoactive Report - Fri, 08/22/2008 - 16:19
Summary:

More news today in the fiercely competitive video management, publishing and delivery space. KickApps, a social media platform provider and Akamai, the leading content delivery network, have announced a partnership integrating KickApps's Video Player Studio with Akamai's Stream OS video management system.

Categories: Advertising

In Search of Integrated Campaigns

Hawthorne Videoactive Report - Fri, 08/22/2008 - 15:53
Summary:

More than one-half of US search engine marketers surveyed integrated their search engine marketing (SEM) with at least one offline channel in Q2 2008, according to an iProspect-sponsored study conducted by JupiterResearch.

Categories: Advertising

TiVo Announces Latest Results of Its Stop Watch(TM) Commercial, Program Rankings

Hawthorne Videoactive Report - Fri, 08/22/2008 - 15:46
Summary:

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the Top Commercial and Program Rankings for June 2008, as viewed by TiVo(R) service subscribers.

Categories: Advertising

For YouTube videos, a 'fair use' boost

Hawthorne Videoactive Report - Fri, 08/22/2008 - 15:43
Summary:

Victor Rook, an indy filmmaker who was once wrongly accused by Viacom of copyright violations, is happy a judge has reminded media companies to think twice before calling someone a pirate.

Categories: Advertising

Facebook tests 3 new social ad formats

Hawthorne Videoactive Report - Fri, 08/22/2008 - 15:42
Summary:

Has Facebook cracked it? Will their new suite of “Engagement Ads” be the answer to social marketers' prayers? Eight major advertisers, including Adidas, General Mills-owned Betty Crocker, and DreamWorks Pictures will be testing the first three new Facebook ad formats starting next month.

Categories: Advertising

The Broadband Olympics

Hawthorne Videoactive Report - Mon, 08/18/2008 - 11:56
Summary:

One of the most obvious ways the Web will be utilized with the Beijing Olympics is with online video coverage. In the US, NBC has teamed up with Microsoft Silverlight for 2,200 hours of live coverage

Categories: Advertising

Olympic Streaming, While Growing, Pales Next to Broadcast TV

Hawthorne Videoactive Report - Mon, 08/18/2008 - 11:50
Summary:

Online streaming of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the case that, whatever gains streaming video has made this year, online viewing is still just a tiny fraction of overall viewership.

Categories: Advertising

Some Media Companies Choose to Profit From Pirated YouTube Clips

Hawthorne Videoactive Report - Mon, 08/18/2008 - 11:48
Summary:

After years of regarding pirated video on YouTube as a threat, some major media companies are having a change of heart, treating it instead as an advertising opportunity.

Categories: Advertising

How to Develop DROV (Direct Response Online Video)

Hawthorne Videoactive Report - Mon, 08/18/2008 - 11:46
Summary:

Before DR clients can or should be "convinced" of anything, the industry has to solve some key issues in order to make online video advertising profitable for them. Otherwise, what the client ends up facing is a series of small budget and, likely, unsuccessful test campaigns that prove to be nothing more than a waste of everyone's time.

Categories: Advertising

Pre-Roll Online Video Ads Work, Break Media Study Shows

Hawthorne Videoactive Report - Mon, 08/18/2008 - 11:45
Summary:

The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds.

Categories: Advertising

Online Video Ad Spending Growth: Get ready for a stream of ad dollars

Hawthorne Videoactive Report - Mon, 08/18/2008 - 11:43
Summary:

eMarketer predicts online video ad spending in the US will reach $505 million this year and keep climbing through at least 2013. Over the next five years, growth will peak in 2012 at 78.9% above the 2011 spending level—reaching $3.4 billion.

Categories: Advertising
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