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Digital advertising agency Avenue A-Razorfish wants to bring brand experiences to the "fourth screen"--a screen beyond the silver screen, TV, and computer. The term "fourth screen" is sometimes used to refer to mobile phones, but Avenue A-Razorfish has envisioned something larger: the storefront window.

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A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI), titled “Responsiveness to Ads Across Media,” categorizes US adults according to the media via which they prefer to receive advertising messages.

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Reports from ad:tech Chicago.

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Whether you are buying video ads from a portal, publisher with multiple sites or a video ad network, there are 10 questions we recommend that you ask before committing to the buy.

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If the $1 billion Web video advertising market is to reach the level of television's estimated $50 billion, it ironically won't be thanks to YouTube, the Internet's most popular spot for watching clips.

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A report on the "The State of Online Video: Going Beyond the Pre-Roll" session at ad:tech Chicago.

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From a standard television remote, FiOS subscribers can use Veveo's video search technology to discover relevant video content from across Verizon's linear channels, video-on-demand, and DVR content.

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Electronic Arts' evolution game, from legendary designer Will Wright's Maxis studio, is about a week from going "gold." Spore is designed to task players with evolving through a series of stages, from the initial cell stage, to creature creation, to a tribal stage, then onto civilization, and then out into space.

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TiVo released the first batch of data (covering May 2008) from its new second-by-second commercial audience measurement service, PowerWatch, which company officials said supported the idea that viewers skip fewer ads that they see as relevant to their circumstances.

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This is the first study to show there are a significant amount of people watching primetime shows online who are not watching some portion of those shows on television," Amanda Welsh, head of research for IMMI, said in a statement.

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Video search engines such as Blinkx and EveryZing are among those racing search giant Google to try to solve the problem. Both use speech-to-text and other technologies to make video clips easier to search and view

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For TV fans who are into shows like American Gladiators, So You Think You Can Dance, Big Brother, and WWE Friday Night Smackdown, the tvClickr(TM) application launched recently represents a brand new viewing experience. It lets Facebook users interact with TV and each other in real-time while watching the live action.

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YouTube contacted partners earlier this month to let them know ad revenue credited against their videos would be adjusted. “Any change to revenue should be zero or, in some cases, positive up to around 5% (i.e., in your favor),” the e-mail said. YouTube has been under scrutiny in recent weeks for its ability to monetize the massive number of video views on its site. In addition, a number of partners, such as Perez Hilton and “Break a Leg,” have publicly expressed frustration regarding the low effective CPMs they are getting from YouTube videos.

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With AT&T's launch Monday of U-verse, the county becomes the third area in the Southeast, behind Atlanta and Miami-Dade and Broward counties, to receive a new television technology that arrives through a high-speed Internet connection.

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Four media agencies are committing to buy at least $1 million in ad inventory in interactive television via a deal with technology provider Navic Networks, the companies announced today.

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'Banner blindness' will slash the impact of just about any email and online ad over time. But the good news is that you can lift the effectiveness of your advertising by making a few rather simple changes. Three key takeaways from Sherpa eyetracking research.

So, there are a couple reasons why I’m going to show some unlove for Earfl.com on this day. First, I don’t like the idea of online audio that stands alone with no videos or significant photos or text. It’s probably the least interesting use I can think of for the social Web. It’s like trying to convince people [...]

I think I'm starting to get it, use it and live it: Facebook, texting, mobile email, mobile photos, mobile video, and even Twitter. You can see my Twitter feed on http://www.hawthorneblog.com/content/about-stephen-kelley. Do you want to play? Come on in, the water's fine! Twitter sskelley.

You’ve been there. I’ve been there. It’s six o’clock the next morning and you can’t focus on anything less than a sliding-trombone-arm’s-length away and the size of a Volkwagen camper van. Ok, so maybe I haven’t been there (recently), but Earfl.com has a solution for those who feel the burning, urgent need to share and are [...]

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