div class='Teaser'Summary: pIBM#39;s second global online survey of consumer a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term201acronym title=digital: Audio and video recorded in quantities represented by digits, usually in the binary system.digital/acronym/a a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term55acronym title=media: The airtime that a cable network or broadcast station has available to sell for commercial insertion.media/acronym/a and entertainment habits revealed that consumers are adopting digital content services -- such as a class=glossary-term href=http://www.videoactivereport.com/glossary/2/term386acronym title=social networking: An online phenomenon wherein people join virtual communities and invite like-minded friends to join also. Once the friends invite their friends—whose friends invite more friends—members start to communicate with people they otherwise would never have met. Social networks typically define themselves by topical interest areas such as music, or by actual communities such as students who attend a certain high school or college. Blogs, web forums and media sharing portals are all beneficiaries of the social networking craze.social networking/acronym/a and videos -- on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits./p /div

div class='Teaser'Summary: pa href=http://www.buddymedia.com/ target=_blankBuddy Media/a, in conjunction with Atmosphere BBDO Senior Art Director Jason Culbertson, officially unveiled the new a href=http://apps.new.facebook.com/adbattle/ target=_blankAd Battle/a Facebook application, which allows people to view two different print and television ads submitted by fellow Facebook users and vote on which ad they think “wins” the battle./p /div

div class='Teaser'Summary: pTNS, a leader in a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term49acronym title=market: For television advertisers, a distinct geographic area surrounding a city or cities that is the area of dominant influence for the city’s broadcast TV stations. See “area of dominant influence.”market/acronym/a information, launched a new generation of online advertising monitoring tools. The TNS Digital Suite combines a class=glossary-term href=http://www.videoactivereport.com/glossary/2/term663acronym title=cookie: A small file transferred from a website to an end user’s computer that stores information about the visitor’s movement in the site. While cookies provide a more personalized and user-friendly browsing session, many users disable them due to their ability to track surfing behavior.cookie/acronym/a-tracking technology with TNS’ 6th Dimension Panel to get accurate analysis of online ad consumption./p /div

div class='Teaser'Summary: pThe older it gets, the more online video looks like its parent—television. As the advertising model solidifies for Web video and as a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term536acronym title=Internet: Worldwide network of computer networks and online services, used to enhance the marketing mix of infomercial and other direct marketers. Infomercials are natural advertising formats to make a smooth transition to online selling once video/film can be downloaded in real time.Internet/acronym/a users become accustomed to watching programming online, the medium itself is increasingly leaning on some of the best practices of television./p /div

div class='Teaser'Summary: pHere is the stark reality of online video: nobody is making much money and the enthusiastic projections for online video advertising going from $500 million in 2008 to more than $5 billion in five years will undoubtedly be pared back in the coming weeks as analysts revisit their numbers./p /div

div class='Teaser'Summary: pNortel is showcasing a href=http://products.nortel.com/go/solution_content.jsp?segId=0amp;parId=0amp;prod_id=54980IPTV and Video solutions/a that are blurring the boundaries across TV, a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term536acronym title=Internet: Worldwide network of computer networks and online services, used to enhance the marketing mix of infomercial and other direct marketers. Infomercials are natural advertising formats to make a smooth transition to online selling once video/film can be downloaded in real time.Internet/acronym/a, consumer devices and mobile phones by integrating services like text messaging, a class=glossary-term href=http://www.videoactivereport.com/glossary/2/term464acronym title=VoIP: See Voice over Internet Protocol. VoIP/acronym/a, a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term55acronym title=media: The airtime that a cable network or broadcast station has available to sell for commercial insertion.media/acronym/a sharing, and interactive applications into the entertainment experience./p /div

div class='Teaser'Summary: pA deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4./p /div

div class='Teaser'Summary: pIn an effort to learn more about how a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term201acronym title=digital: Audio and video recorded in quantities represented by digits, usually in the binary system.digital/acronym/a video recorder usage is affecting television viewing, a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term166acronym title=TiVo: The electronics company that popularized the Personal Video Recorder. TiVo is currently running into stiff competition from Cable MSOs and other electronic brand manufacturers introducing their own PVRs.TiVo/acronym/a has quintupled the number of homes in its StopWatch ratings service to 100,000. Early results: Viewers are watching more TV than they did a year ago./p /div

div class='Teaser'Summary: pAccording to the numbers we heard, the show again attracted more than 10,000 people, with as many as 12,000 registering.  The show floor was a sprawling mass of booths spanning three floors./p /div

div class='Teaser'Summary: pUK analysis firm Point Topic has just released its new set of worldwide a class=glossary-term href=http://www.videoactivereport.com/glossary/2/term618acronym title=broadband: A high-speed internet connection. Broadband connections available to home users through DSL and cable provide sufficient bandwidth for most new media applications.broadband/acronym/a figures, and the news is encouraging: broadband is getting cheaper, fast. Prices have fallen by 20 percent just in 2008, and the year#39;s not even over with yet./p /div

div class='Teaser'Summary: pAccording to an a href=http://adage.com/article?article_id=132243article/a over at AdAge.com, increased regulation, taxes on ads and expanded FTC oversight may be headed our way./p /div

div class='Teaser'Summary: pAds with brand information placed in the center of the screen still create brand memory despite a 95% reduction in a class=glossary-term href=http://www.videoactivereport.com/glossary/2/term771acronym title=frames: In video, a frame is a split second of video footage. Online, a frame is a design element that allows webmasters to divide a single page into visually distinct sections—each of which displays a separately coded web page. The master file that controls frameset behavior allows visitors to simultaneously navigate multiple pages within a single site.frames/acronym/a viewed and complete loss of audio./p /div

div class='Teaser'Summary: pThere is a correlation between program type and the level of a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term201acronym title=digital: Audio and video recorded in quantities represented by digits, usually in the binary system.digital/acronym/a video recorder playback a show gets, according to a new analysis by a leading a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term55acronym title=media: The airtime that a cable network or broadcast station has available to sell for commercial insertion.media/acronym/a agency./p /div

div class='Teaser'Summary: p3-D networks are going to change how consumers interact on the web according to the report, and the change is already beginning. By 2012, registered users in virtual worlds are expected to exceed 1 billion users with total revenue growing to more than $3 billion per year./p /div

div class='Teaser'Summary: pAvatars are cropping up with increasing a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term510acronym title=frequency: Refers to both the number of times an infomercial will play in a specific TV market over a specified time period and the number of times the average individual will see the same commercial. The latter definition is most applicable to the spot television ad industry and is a measure of the depth of an image ad campaign.frequency/acronym/a in games, virtual worlds, social networks and other areas of the Web as businesses experiment with them as a tool to drive sales./p /div

div class='Teaser'Summary: pThe report has Cotton on record with the assessment that YouTube’s filters are “improving month by month” and now catch some 75-80 percent of all illegal uploads./p /div

div class='Teaser'Summary: pThe a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term145acronym title=spot: Advertisers in the infomercial business refer to any image/awareness, non-DRTV commercial (generally five- to 60-seconds in length) as a spot commercial. Traditional advertisers (non-DRTV) define the “spot” market as the purchase of advertising on local broadcast TV stations, market by market.spot/acronym/a ran simultaneously on CBS, NBC, Fox, BET, Univision, MSNBC and TV One, and aides said it cost the a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term32acronym title=campaign: Term used to describe a product’s advertising plan and execution from development, through production and media placement.campaign/acronym/a roughly $4 million./p /div

div class='Teaser'Summary: pNetflix and a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term166acronym title=TiVo: The electronics company that popularized the Personal Video Recorder. TiVo is currently running into stiff competition from Cable MSOs and other electronic brand manufacturers introducing their own PVRs.TiVo/acronym/a on Thursday announced a partnership to develop a movies-on-demand service as well as efforts to secure content from Hollywood studios./p /div

div class='Teaser'Summary: pThe world#39;s biggest payment card company, Mastercard, will unveil on Thursday a service for banks, enabling them to install payment cards into clients#39; mobile phones much easier than earlier, possibly breaking the deadlock over the a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term49acronym title=market: For television advertisers, a distinct geographic area surrounding a city or cities that is the area of dominant influence for the city’s broadcast TV stations. See “area of dominant influence.”market/acronym/a takeoff./p /div

div class='Teaser'Summary: pThe US a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term201acronym title=digital: Audio and video recorded in quantities represented by digits, usually in the binary system.digital/acronym/a out-of-home (OOH) a class=glossary-term href=http://www.videoactivereport.com/glossary/3/term55acronym title=media: The airtime that a cable network or broadcast station has available to sell for commercial insertion.media/acronym/a industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “a href=/www.pqmedia.com/globaldigitaloohforecastDigital Out-of-Home Media Forecast 2008-2012/a” from a href=/www.pqmedia.comPQ Media/a./p /div