So, there are a couple reasons why I’m going to show some unlove for Earfl.com on this day. First, I don’t like the idea of online audio that stands alone with no videos or significant photos or text. It’s probably the least interesting use I can think of for the social Web. It’s like trying to convince people [...]

You’ve been there. I’ve been there. It’s six o’clock the next morning and you can’t focus on anything less than a sliding-trombone-arm’s-length away and the size of a Volkwagen camper van. Ok, so maybe I haven’t been there (recently), but Earfl.com has a solution for those who feel the burning, urgent need to share and are [...]

Plurk.com

TechCrunch called it the QVC for the YouTube generation. Shopflick is a catalogue of online video “commercials” for non-DR products to encourage and enable online shopping. For example, these two Hippie Neue women hawk a soy and hemp candle in a simple features-and-benefits spot with a decidedly UGC feel. It’s not terribly interesting or compelling, but there are [...]

Alo! After scrambling around Monte Carlo for the Electronic Retailer Association’s European show there, I return stateside to find my mugshot on the ER blog, along with some content about direct response’s adoption of new and evolving media. Although I wouldn’t consider myself a new media “enthusiast” any more than Tiger Woods might consider himself a golf enthusiast [...]

OMG to the nth! So, after a three-week stint away from the city where dwells my shallow, shallow heart, I must say that rumors of my death have been greatly exaggerated. Was I eating fois gras in Monte Carlo with dissolute Milanese girls who had the peculiar talent of never paying for anything? Oui, I was. Was I marveling [...]

This post was written by me, Jolie O’Dell, and was ganked (with permission!) from the official ad:tech blog for which I originally wrote it. Multiplatform marketing is about saturating the consumer’s world with the brand’s message. As noted by GM’s Jaime de Valle, the old advertising adage “Fish where the fish are” has been flipped 180 degrees. Consumers [...]

This post was written by me, Jolie O’Dell, and was ganked (with permission!) from the official ad:tech blog for which I originally wrote it. The ad:tech Miami panel on mobile marketing for Hispanic cultures in North America kicked off with a tasty amuse bouche of Universal Truths About Mobile, courtesy Jose Villa, CEO of digital ad shop [...]

This post was written by me, Jolie O’Dell and was ganked (with permission!) from the official ad:tech blog for which I originally wrote it. The state of Latin American mobile marketing is incredibly complex, with brands clamoring to use a marketing medium that few truly understand and mobile experts such as yesterday’s panelists struggling to find the [...]

What a difference a continent makes. The languages are different. The carriers and how they operate are different. The media and pop cultural idioms are different.  It’s wild! So, specifically, Raul Aristud of Ansible Mobile and I got to chat about how and why Latin American carriers are different from their North American counterparts, how WAP works [...]

I’m here! It’s tiny! More info coming up soon. You can also follow my Twitter stream or check out the ad:tech blog.

Oh, hai! Look at all these cool videos I shot! They’re interviews with knowledgeable, interesting people from Digital L.A. on Thursday! Yeah! I got video interviews with Yahoo SEM and analytics people (check out Yahooligan Eric Hamilton’s rockin’ blog on the subject), with the very smart dude from VideoJug, with the scintillating Kevin Winston of MySpace (and [...]

Ok, so I wake up this morning after, like, next to no sleep, and I have a chat window from an agency friend of mine who’s been talking with SEM folks a lot lately. Guess what Yahoo pitched him? “For .20 per click you can provide the ad copy..as opposed to crawler results fed copy.” In other words, [...]

Dudes. Not only can you follow and reply to groups of people; you can harness the getting-you-laid power of Chatterous on-the-go, anytime, anywhere. And no one has to @you or DM you if you don’t have their updates on mobile. It’s perfect for staying connected to groups/topics while out of home. In a word, you can’t really [...]

Ok, so after posting my bitchy rant about people stealing my videos and watching the fallout, I’ve decided a few things about how Internet friends should use and share content. First of all, any blogger has to be grateful that her content is compelling enough that others want to share it. It’s awesome to be part [...]

If there’s anything better than ICanHasCheezburger.com, it’s got to be LOLScobles. It’s so geeky-funny that I just had to make some for myself. Voila:   Now someone please get some Impact and some cute misspellings and grammar and LOL Scoble, ok?  

Here’s a little video showing you what’s new and fun about Powerset, a super-duper enhanced search engine. I ended up not getting to see the thing itself until today. Unfortunately, what with getting a new client and being thrown into a blogger malestrom, I seem to have little time to play with or write about Powerset. I do [...]

Hey, friends! Well, well, well. Hawthorne Direct, a DR agency with some truly lovely people on staff, has made the big time. They have just been officially inducted into the Jolie O’Dell Roll of Blogs! But seriously, I like the fact that they use video to spread the good word. Their Videoactive Report is something you ought to [...]

Hello again, friends. Well, getting fired is never pretty. I. Got. Fired. Everyone knows it. It’s been beaten to death. It happened for all the right reasons. My old agency and I just weren’t a good fit. We were going in super different directions. It doesn’t make them a bad agency; far from it. I spent all my [...]

My good old friend Courtney Varner, a.k.a. Mr. Random Entity, threw up another post about my getting fired story. With bonus coverage of flying car developments! Like, as in, actual flying cars, not new media. Courtney, or Kitty, as he’s known in (less) certain circles, is a bitchin’ designer and a really cool dude. Check out [...]