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A report by social gaming platform Viximo and virtual goods platform Virtual Greats predicts that branded virtual goods (BVGs) will generate $150 million in 2013 and reach an annual revenue of $318 million by 2015.

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A new study released by ExactTarget finds consumers who are active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.

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Revenue from mobile video services is expected to grow from a projected $548 million this year to $1.34 billion in 2014, according to a report from market research firm eMarketer.

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New data from Nielsen says DVR playback has doubled within the year, viewers are watching more commercials during playback, and live program ratings are much less comparable to commercial ratings.

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ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to use the pricing metric for the medium, according to Jason Krebs, executive vice president for the technology vendor.

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Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience for these videos has largely revolved around structuring revenue share arrangements with third-party publishers. Under this arrangement, third-party sites sell the advertising avails and split the revenue with the producer.

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At this week's OMMA Ad Nets and OMMA Behavioral shows just about everyone was buzzing admiringly over last week's landmark Old Spice Twitter + Video campaign. And yet while Weiden + Kennedy was setting a new high bar for online video innovation there were still successes in the garden variety branded entertainment category. Hot on the heels of the popular Man on a Horse campaign was a nerdish rap from comedy duo Rhett & Link on behalf of Dentyne.

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Gas Station TV (www.gstv.com), the largest national away-from-home television network delivering a one-to-one consumer viewing experience, has been delivering Nielsen Pocketpieces to the advertising community for over two years. The most recent report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions.

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Scarcely two years ago, Facebook had 100 million users. Today, that number is dwarfed by the number of friendships confirmed on an average day - 115 million.

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Rupert Murdoch's experiment with a pay wall for The Times newspaper in London has yielded its first results: a two-thirds drop in the brand's market share within the print news and media category since it began demanding registration in